During the COVID-19 epidemic, the country's live venues shuttered, leading to a congestion in the live music industry. After a two-year shutdown, many bands found themselves waiting for opportunities to perform. Tak Rock is rallying for the cause of rock by promoting the future of Danish rock through ambassadors, playlists, recommendations, and support for emerging talents. The campaign's identity draws inspiration from protest movements, expressing itself loudly, boldly, and directly to resonate with Tak Rock's mission for the Danish rock scene.