The overarching concept focused on the utilization of social AR filters to project statements onto blank T-shirts. This innovative approach allows users to select from various designs and statements without the need to purchase multiple T-shirts, thereby minimizing environmental impact.

Inspiration for the designs stemmed from diverse design trends, including emulation of original statement T-shirts and influences from styles like Vaporwave, Giphy/internet-esque language, and movements associated with anarchism.